• Strong business performance in 2025, with 34% year-on-year revenue growth and 49% YoY EBITDA growth, significantly outperforming the EdTech industry’s projected 12–20% growth*
• Novakid’s momentum was particularly strong in Turkey, where ARR increased 72% year-on-year.
• Fast-growing English school for children globally, trusted by more than 940,000 parents with students across 50+ countries.
• Conducted more than 6.7 million lessons in 2025, taking the total of lessons completed since 2017 to 24 million. 
• Continued innovation in 2025, including the successful rollout of the AI Tutor pilot project, now used by 50% of eligible students to practise speaking skills.
• NovaPals, an AI-first mobile app to scale daily English learning for kids and teens, is set to launch at ASU+GSV in April 2026

31 January 2026,San Francisco: Novakid, the award-winning online English as a Second Language (ESL) school for children, remains a leader in the online English education market, reporting 34% year-on-year (YoY) ARR growth and 49% YoY EBITDA growth. The company also recorded 72% year-on-year ARR growth in Turkey. This fast-growing English school for kids offers a differentiated learning model combining teachers and AI, blending expert-led live instruction with AI-powered speaking practice to deliver confidence, fluency and consistent outcomes at scale.

“We’re trusted by more than 940,000 parents worldwide because we are always looking for new ways to take education further, to innovate it in new directions and to give our students a truly unique experience,” said Max Azarov, the CEO of Novakid. “In 2025, we prioritised innovation with AI, interactive tools and smart education solutions that elevated our teaching. In 2026, we’re going further. We want Novakid to define the edge of what online learning can offer.”

Novakid’s AI Tutor pilot project, known as Pandy, was launched in 2025 to support student learning. Since its inception, 50% of Novakid students have used Pandy to practice their speaking skills – 23,000 of 43,000 Level 2 and Level 3 students have spent an average of four minutes of speaking time per session per day with Pandy. This is a long time for a child, especially those aged 8-11 learning a foreign language at the A1 or A1+ level. 

The success of AI Tutor Pandy has inspired the development of NovaPals, an AI-first product that is intended to meet the underserved demand for language practice for school age kids and teens (7-16). This autonomous, AI-native English language learning application will focus on building confidence with oral fluency and real talk about topics relevant to teens, and will be launched at ASU+GSV in April 2026. 

In 2025, Novakid’s teacher base increased from 3,100 active teachers to more than 3,700, an 18% YoY growth that gives parents even more teachers to choose from. The Teacher Hiring Team improved processes and included AI screening tools and testing into the hiring process, reducing the days to hire to a record eight days from application to active teaching. 

The Teacher Mentorship programme was boosted to enhance peer-to-peer training and the company built and launched a new teacher communications platform – the Teacher Hub. , which achieved 364,000 page views in 2025. Novakid introduced a new teacher motivation system – NovaStore – which allows dedicated teachers to exchange stars for various online products as an extra benefit.

The company’s blend of teacher-led expertise, AI-first self-led learning and online accessibility has made it a leader in the education market and ensured its continued growth in 2026.

“The new launches that are expected throughout 2026, particularly NovaPals, are designed to enhance our learning solutions, consistently providing our students with the same experiences they would have if they were attending an international school, yet at a lower cost and in an online setting that’s more customisable and comfortable.  Group speaking practice will continue to be a priority as this has been a huge success over the past year and adds value to the international reach of the Novakid programme,” concluded Azarov. 

Novakid remains strategically committed to building a dynamic and engaging EdTech platform with global roots and exceptional education capabilities.

ENDS

Notes to the Editor:

* Source: https://finance.yahoo.com/news/edtech-global-market-forecast-report-092100658.html