Updated: February 12, 2024
1. INTRODUCTION
The present cookie policy, an integral part of the General Terms and Conditions and Privacy Policy of Novakid Inc., (hereinafter: “Cookie Policy”) describes how Novakid uses cookies and similar technologies on the www.novakidschool.com site and all of its subdomains and subsites (including the individual language sites: novakidschool.com/ar-ae/, novakidschool.com/ar-ar/, novakidschool.com/hy/, novakidschool.com/es-ar/, novakidschool.com/pt-br/, novakidschool.com/de-ch/, novakidschool.com/es-cl/, novakidschool.com/zh-cn/, novakidschool.com/es-co/, novakid.cz, novakid.de/, novakidschool.com/da-dk/, novakidschool.com/et/, novakid.es, novakidschool.com/fi/, novakidschool.com/fr, novakidschool.com, novakidschool.com/el/, novakidschool.com/zh-hk/, novakidschool.com/hr/, novakid.hu, novakid.id, novakidschool.com/he, novakidschool.com/in-en/, novakid.it/, novakid.jp/, novakid.co.kr, novakidschool.com/kk/, novakidschool.com/lt/, novakidschool.com/lv/, novakidschool.com/mx/, novakid.my, novakidschool.com/nl/, novakidschool.com/no/, novakidschool.com/es-pe/, novakidschool.com/pl, novakidschool.com/pt/, novakidschool.com/ro, novakid.ru, novakidschool.com/ru-global/, novakidschool.com/ar-sa/, novakidschool.com/sv/, novakidschool.com/si/, novakidschool.com/sk/, novakidschool.com/tr, novakidschool.com/zh-tw/) to provide, customize, assess, enhance, promote, and protect our services. Please note that terms not described in this Cookie Policy have the similar meaning as defined in the General Terms and Conditions and Privacy Policy of Novakid. If you have any questions do not hesitate to contact us at policy@novakidschool.com.
2. WHAT IS A COOKIE?
Cookie is a file, which is sent to the device of the user when the user visits the Website. Novakid can access the cookie again when the user visits the Website on a further occasion, in order to facilitate navigation on the internet or transactions, or to access information about user behaviour. It is sent to your browser and stored on your device’s hard drive. When you visit our Website, we may collect information from you automatically through cookies.
3. WHAT TYPES OF COOKIES DO WE USE?
Strictly Necessary Cookies. These cookies are essential for the Website to work properly and cannot be turned off. They help us to make sure that our Website is secure and that you can use all its features.
In line with Article 5(3) of the ePrivacy Directive (Privacy and Electronic Communications Directive 2002/58/EC on Privacy and Electronic Communications), consent is not required for technical storage or access of the following cookies:
- cookies used for the sole purpose of carrying out the transmission of a communication,
- cookies that are strictly necessary in order for the provider of an information society service explicitly required by the user to provide the Services.
- Advertising Cookies. These cookies help us to show you relevant advertisements from our trusted partners based on your past use of our Website.
- Analytics Cookies. These cookies help us to understand how people use our Website. This information allows our team to improve our Website and make it more user-friendly.
- Personalisation Cookies. These cookies help us to show content that is suited to you, including offers, based on your previous use of our Website.
4. LIST OF COOKIES WE USE
- Strictly Necessary Cookies
Service provider name | Cookie name | Description | Expiry |
| novakidschool.com | intercom-state | Allows the Website to recognize the visitor in order to optimize the chat-box functionality. | 7 days |
| novakidschool.com | SESS# | Preservers user states across page requests. | 7 hours |
| Yandex Metrica novakidschool.com | _ym_visorc | Allows Session Replay to function correctly | 1 hour |
| www.novakidschool.com | __stripe_mid | Fraud prevention cookies, and similar technologies that we deploy through our Site, help us learn things about computers and web browsers used to access Stripe Services. This information helps us monitor for and detect potentially harmful or illegal use of our Services. | 1 year |
| school.novakidschool.com | __stripe_mid | Fraud prevention cookies, and similar technologies that we deploy through our Site, help us learn things about computers and web browsers used to access Stripe Services. This information helps us monitor for and detect potentially harmful or illegal use of our Services. | 1 year |
- Analytics Cookies
Service provider name | Cookie name | Description | Expiry |
| Google novakidschool.com | _dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 day |
| Google novakidschool.com | _ga;_gid;_gat; | Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. | _ga: 2 years;_gid: 1 day;_gat: 1 day; |
| novakidschool.com | collect | Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. | 13 month |
| Yandex novakidschool.com | _ym_d (RU only) | Contains the date of the visitor’s first visitor’s first visit to the website. | 1 year |
| Yandex novakidschool.com | _ym_isad (RU only) | This cookie is used to determine if the visitor has any adblocker software in their browser. | 1 day |
| Yandex novakidschool.com | _ym_uid (RU only) | This cookie is used to collect non-personal information on the visitor’s Website behavior and non-personal visitor statistics. | 1 year |
| novakidschool.com | referrer | Stores data on which Websites the user has visited. | 29 days |
| novakidschool.com | tmr_reqNum | A local cookie containing the number of requests sent to the server. Can be used to estimate transmission loss. | 1 year |
| novakidschool.com | tmr_reqNum | A local cookie containing the number of requests sent to the server. Can be used to estimate transmission loss. | 1 year |
| Google novakidschool.com | _gcl_au | It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. | 3 months |
| novakidschool.com | tmr_lvidTS | Local cookie, contains the timestamp for generating the cookie tmr_lvid | 1 year |
| novakidschool.com | tmr_lvid | Local cookie, visitor’s identifier on the website side. It is used to provide the functionality of the getClientID method, cache the issuance of VID cookies, as well as to calculate the audience size for browsers that do not support 3-party cookies | 1 year |
Yandex novakidschool.com | _ym_isad (Only RU) | Determines whether a user has ad blockers | 1 day |
| www.novakidschool.com | utm_data | Used to understand Ads effective | 3 months |
| www.novakidschool.com | initial_page | Used to understand which page be a referrer | 30 days |
| www.novakidschool.com | referrer | Stores data on which Websites the user has visited. | 30 days |
| yandex.ru | yandexuid (RU only) | Registers data on visitor’s website-behaviour. This is used for internal analysis and website optimization. | 1 year |
| yandex.ru | ymex (RU only) | Registers data on visitor’s website-behaviour. This is used for internal analysis and website optimization. | 1 year |
| Yandex Metrica novakidschool.com | _ym_metrika_enabld | This cookie is used to collect data on the visitor’s behaviour on the Website. This information can be used to assign the visitor segment, based on common preferences. | 1 day |
| novakidschool.com | metrika_enabled | Used to track visitors on multiple websites in order to present relevant advertisement based on the visitor’s preferences. | 1 day |
| novakidschool.com | _gaexp | Cookies beginning with __utm and _ga originate from Google Analytics and are used to keep a record of visitor statistics. | 2 months |
| Google school.novakidschool.com | tmr_detect | These cookies are used by Google services to collect information that allows us to serve our advertisements on properties that are part of the Google Display Network. | 1 days |
| novakidschool.com | fingerprint | Uniq anon user id, use for all metrics | 1 year |
| novakidschool.com | n_kestem_d | This cookie use for storage data about experiments for event_metrics, action’s name visitor_experimens | 1 year |
| novakidschool.com | promo_code | This cookie use for storage promo code,this value send when create trial user | 1 year |
| novakidschool.com | utm_data | User query params like “admitad_uid”, “ga_”, “irclickid”, “irgwc” utm_* use to remember where the user came from, value send when create trial user | 1 year |
| yandex.ru | i (RU only) | Used for identifying Website users. | 1 year |
| yandex.ru | yabs-sid (RU only) | Registers data on visitor’s website-behaviour. This is used for internal analysis and website optimization. | Session |
| yandex.ru | yuidss (RU only) | Registers data on visitor’s website-behaviour. This is used for internal analysis and website optimization. | 1 year |
- Personalisation Cookies
| Service provider name | Cookie name | Description | Expiry |
| Intercomnovakidschool.com | intercom-session | Allows users to access their conversations and have data communicated on logged out pages for 1 week. | 7 days |
| Intercom novakidschool.com | intercom-id | Allows visitors to see any conversations they’ve had on Intercom websites. | 1 year |
| trustpilot.com | TrustboxSplitTest | These Trustpilot cookies are used to show our reviews and scores to users. | 3 months |
| trustpilot.com | amplitude_id | These Trustpilot cookies are used to show our reviews and scores to users. | 10 years |
| trustpilot.com | OptanonConsent | These Trustpilot cookies are used to show our reviews and scores to users. | 1 year |
| trustpilot.com | __auc | These Trustpilot cookies are used to show our reviews and scores to users. | 1 year |
| trustpilot.com | TrustboxSplitTest | These Trustpilot cookies are used to show our reviews and scores to users. | 3 months |
| trustpilot.com | TP.uuid | These Trustpilot cookies are used to show our reviews and scores to users. | 11 months |
| Bloomreach | __exponea_etc__ | To store a unique user ID | 3 years |
| Bloomreach | __exponea_time2__ | To provide timezone | 1 hour |
| trustpilot.com | ajs_anonymous_id | These Trustpilot cookies are used to show our reviews and scores to users. | 1 year |
| trustpilot.com | OptanonAlertBoxClosed | These Trustpilot cookies are used to show our reviews and scores to users. | 1 year |
| novakidschool.com | lead_event_status | Information about sending metrics status, Lead step | 1 year |
| novakidschool.com | locale | Information about the chosen locale, usually used in case the user decided to change it via the header locale switcher. | 1 year |
| novakidschool.com | currency | Information about the chosen currency, usually used in case the user decided to change it via the header currency switcher. | 1 year |
- Advertising Cookies
| Service provider name | Cookie name | Description | Expiry |
| Facebooknovakidschool.com | _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| Googlenovakidschool.com | _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months |
| google.com | __Secure-3PAPISID | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 2 years |
| google.com | SAPISID | HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. | 2 years |
| google.com | APISID | HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. | 2 years |
| google.com | SSID | HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. | 2 years |
| google.com | HSID | HSID, SSID, APISID and SAPISID cookies enable Google to collect user information for videos hosted by YouTube. | 2 years |
| google.com | 1P_JAR | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 29 days |
| novakidschool.com | cto_bundle | Criteo, to provide functions across pages | 13 months |
| TikTok novakidschool.com | _ttp | To measure and improve the performance of our advertising campaigns and to personalize the user’s experience (including ads) on TikTok. | 13 months |
| TikToknovakidschool.com | _tt_enable_cookie | TikTok to market ourselves using the TikTok cookie that collects data about behavior and activities on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor | 1 year |
| facebook.com | fr | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
| doubleclick.net | test_cookie | Used to check if the user’s browser supports cookies. | 1 day |
| google.com | SID | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years |
| google.com | __Secure-3PSID | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 2 years |
| google.com | NID | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 1 year |
| google.com | __Secure-3PSIDCC | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 1 year |
5. WHAT DO WE DO WITH INFORMATION WE COLLECT?
5.1 Strictly Necessary Cookies
We use the information we collect to:
- verify the user’s account during the session;
- remember the choices made on the Website;
- avoid fraudulent access to the user account;
- provide Chatting services;
- process card payments.
5.2 Analytics Cookies
We use the information we collect to:
- monitor aggregate usage metrics such as total number of visitors and pages viewed;
- analyze visitor’s use of the Website to provide the best functionality of our Website and Services;
- help Novakid to improve its Services.
5.3 Personalisation Cookies
We use the information we collect to:
- identify your interests in order to offer you content that suits your preferences;
- remember your information so that you will not have to re-enter it during your visit or the next time you visit the Website;
- inform visitors about current promotions based on their previous use of the Website.
5.4 Advertising Cookies
We use the information we collect to:
- show custom, personalized advertisements;
- monitor and evaluate the effectiveness of the advertisement or our marketing campaigns;
- ensure that advertisement is properly displayed
6. OPTING IN
By entering our Website, users can actively check their desired preferences on the pop-up window about the cookies we use in the future.
The cookies are grouped into four intelligible categories, that the user may check or uncheck, depending on their preferences. Strictly Necessary Cookies cannot be unchecked and refused, because they are whitelisted and are necessary for our Website to function properly.
7. OPTING OUT
You can set your browser to not accept cookies, but this may negatively impact your experience with the Website and some parts of it may no longer be fully accessible. Please visit the following links to find out how you to change your cookie and advertisement settings:
- http://www.aboutcookies.org/
- https://tools.google.com/dlpage/gaoptout
- http://optout.aboutads.info/
- http://www.youronlinechoices.com/uk/your-ad-choices
8. THIRD PARTY/EMBEDDED CONTENT
The Website uses different third-party applications and services to enhance users’ experience. This includes but is not limited to social media platforms, advertising services. As a result, cookies may be determined by such third parties and used by them to track your online activity. Please note that Novakid has no direct control over information collected by these cookies. To get more information on the cookies used by such third party through the embedded content, we recommend you to review the privacy policy and terms of use of this third party listed below:
| Third Party | Description | Privacy Policy |
| MailRu Counter | We use MailRu Counter to have the actual information about our ad conversion rates | https://help.mail.ru/legal/terms/top/pp |
| VK Pixel | We use VK Pixel to have the actual information about our ad conversion rates | https://help.mail.ru/legal/terms/adsvk/privacy |
| Smartlook | We use Smartlook to help record user’s sessions on the Website | https://help.smartlook.com/docs/privacy-policy |
9. MODIFICATIONS TO THIS POLICY
Novakid reserves the right to make changes in this Cookie Policy. We will post the modified version on the Website. So please review it from time to time.