Updated: May 1, 2026
1. INTRODUCTION
This Cookie Policy (the “Cookie Policy”) forms an integral part of the General Terms and Conditions, the Membership Terms of Service, and the Privacy Policy of Novakid Inc. It explains how Novakid Inc., a Delaware corporation, 548 Market St 8291, San Francisco, CA 94104-5401, USA (“Novakid”, “Company”, “we”, or “us”), uses cookies, scripts, pixel tags, web beacons and similar technologies (collectively “Cookies”) on the www.novakidschool.com site and all of its subdomains (the “Website”). Cookies help us to provide, customize, and improve our Website, provide and deliver our services, and support our marketing and communication activities.
Please note that terms not described in this Cookie Policy have a similar meaning as defined in the General Terms and Conditions and Privacy Policy of Novakid.
If you have any questions regarding this Cookie Policy or our use of Cookies, you can contact us at policy@novakidschool.com.
2. WHAT IS A COOKIE?
A cookie is a small file that is placed on your device (such as a computer, tablet, or mobile phone) when you visit a Website. When you visit our Website, Cookies may be sent to your browser and stored on your device. These cookies enable the Website to function properly, help us improve our services, and allow us to understand how users interact with our Website.
Cookies allow the Website to recognize a user’s device and store certain information about the user’s preferences or past actions. This is useful both for you and for us.
3. WHAT TYPES OF COOKIES DO WE USE?
We use the following categories of Cookies on the Website.
- Strictly Necessary Cookies
These cookies are essential for the Website to work properly and cannot be turned off. They help us to make sure that our Website is secure and that you can use all its features.
In line with Article 5(3) of the ePrivacy Directive (Privacy and Electronic Communications Directive 2002/58/EC on Privacy and Electronic Communications), consent is not required for technical storage or access of the following cookies:
- cookies used for the sole purpose of carrying out the transmission of a communication,
- cookies that are strictly necessary to provide the Services explicitly required by the user.
- Advertising Cookies
These cookies enable our trusted partners and us to deliver marketing and promotional content, showing you relevant advertisements tailored to your interests based on your interactions with the Website. Moreover, they are used to measure and optimize marketing campaigns, support audience targeting, and improve the overall effectiveness of our promotional strategies.
- Analytics Cookies
These cookies help us to understand how people use our Website, such as pages visited, time spent, and navigation patterns. This information allows our team to improve our Website functionality, enhance user experience, and inform marketing and promotional strategies to better serve our audience.
- Personalisation Cookies
These cookies help us to tailor content, recommendations, and promotional offers to your preferences based on your previous interactions with our Website. They help enhance your experience by ensuring that the content and marketing communications you receive are relevant and aligned with your interests.
4. LIST OF COOKIES WE USE
- Strictly Necessary Cookies
| Service provider name | Cookie name | Description | Expiry |
| Novakid | SESS# | Maintain session state identifiers for continuity of core services. | 1 year |
| Stripe | __stripe_mid | Set for fraud prevention purposes and helps to assess the risk associated with an attempted transaction. | 1 year |
| Novakid | ftr | This cookie is used to generate and store a pseudonymised identifier associated with the user’s session. It enables the Website to recognize returning sessions and ensure continuity of core functionalities without directly identifying the user. | 1 year |
| Novakid | n_inuk_d | This cookie is used to identify and distinguish current users of the Website in order to ensure proper service delivery, session handling, and security of user interactions. | 30 days |
| Novakid | consent | This cookie records the user’s cookie preferences and consent choices. It ensures that the Website respects the user’s preferences on subsequent visits | 30 days |
| Novakid | g_state | This cookie is used to maintain the user’s session state and to ensure the proper operation of third-party services integrated into the Website. It supports functionalities such as authentication, security, and the continuity of user interactions across pages. | 180 days |
| Novakid | GDPR | This cookie is used to document the user’s interaction with the cookie consent mechanism and to retain the user’s consent status, ensuring that the Website processes cookies in accordance with the user’s expressed preferences. | 30 days |
- Analytics Cookies
Service provider name | Cookie name | Description | Expiry |
| Google Analytics | _dc_gtm_UA-# | Used by Google Tag Manager to control the loading of a Google Analytics script tag. | 1 minute |
| Google Analytics | _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. | 2 years |
| Google Analytics | _gid | This cookie is used to distinguish users on a short-term basis and supports the generation of statistical data regarding user interaction with the Website. | 1 day |
| Google Analytics | _gat | This cookie is used to manage and limit the rate of data collection requests in order to ensure the stability and performance of analytics services. | 1 day |
| Novakid | referrer | This cookie is used to store information regarding the referring source from which the user accessed the Website, in order to analyze traffic sources and user navigation paths. | 29 days |
| Novakid | promo_code | This cookie use for storage promo code,this value send when create trial user | 1 year |
- Personalisation Cookies
| Service provider name | Cookie name | Description | Expiry |
| Intercom | intercom-state | Allows the Website to recognize the visitor in order to optimize the chat-box functionality. | 1 year |
| Novakid | n_kestem_d | Used to enable and maintain personalization features by supporting the correct configuration and delivery of content tailored to the user’s interactions with the Website. | 30 days |
| Novakid | epx | Used to support the proper functioning of personalization features on the Website by enabling the delivery of content and user experience elements adapted to user interactions and preferences. | 1 year |
| Intercom | intercom-session | Allows users to access their conversations and have data communicated on logged out pages for 1 week. | 7 days |
| Intercom | intercom-id | Allows visitors to see any conversations they’ve had on Intercom websites. | 1 year |
| Trustpilot | TrustboxSplitTest | These Trustpilot cookies are used to show our reviews and scores to users. | 3 months |
| Trustpilot | TP.uuid | Stores a pseudonymised user identifier to track interactions with Trustpilot widgets and improve content personalization. | 1 year |
| Bloomreach | __exponea_etc__ | Stores user identifiers to enable behavioral tracking, personalization, and segmentation across sessions for marketing and website optimization purposes. | 7 days – 3 years (depends on browser) |
| Bloomreach | __exponea_time2__ | Used to ensure accurate session timing, event logging, and synchronization for campaign functionality. | 60 minutes |
| Trustpilot | ajs_anonymous_id | Used by Trustpilot to collect anonymous statistics about how users interact with Trustpilot widgets and review features on the Website. They help measure usage, track repeat visits, and analyze engagement, enabling the Website and Trustpilot to improve user experience and service functionality. No personally identifiable information is stored. | 1 year |
| Novakid | lead_event_status | Tracks the state of user-initiated events (e.g., form submissions, lead generation) to ensure proper workflow and consistent service functionality. | 1 year |
| Novakid | locale | Information about the chosen locale, usually used in case the user decided to change it via the header locale switcher. | 1 year |
| Novakid | currency | Information about the chosen currency, usually used in case the user decided to change it via the header currency switcher. | 1 year |
- Advertising Cookies
| Service provider name | Cookie name | Description | Expiry |
| Google Ads | _gcl_au | Used to store and track conversions and interactions with advertisements in order to measure the effectiveness of online marketing campaigns. It enables the attribution of user actions on the Website to specific advertising campaigns and supports optimization of advertising performance. | 90 days |
| Meta | _fbp | Used by Meta/Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months |
Auctera | erj_mb | Used to support advertising and retargeting activities by storing information about user interactions with the Website and enabling the delivery of personalized advertisements. | 30 days |
Auctera | erj_mbn | Used to support segmentation and identification of users for marketing purposes, enabling the optimization of advertising campaigns and audience targeting. | 30 days |
| Auctera | erj_sh | This cookie stores a session-based hash used for affiliate attribution. It helps identify referral sessions following interaction with affiliate link | Session |
| Novakid | re_ret_aid | Used to store advertising identifiers to facilitate retargeting and attribution of user actions to specific advertising campaigns. | 2 days |
| Novakid | re_ret_pid | Used to store product or page identifiers viewed by the user to enable retargeting and display of relevant advertisements. | 2 days |
| Novakid | re_ret_site | Used to identify the Website context for retargeting purposes and to ensure correct attribution of user interactions. | 2 days |
| Novakid | ret_sess | Used to maintain a session identifier for retargeting purposes, enabling the tracking of user interactions across pages during a session. | Session |
| Novakid | retuser_id_ct | Used to assign a pseudonymised identifier to users for cross-session tracking and advertising personalization purposes. | 2 days |
Auctera | slfp | Used to store a unique identifier for affiliate attribution purposes. It enables the website to recognise referrals from partner websites and allocate commissions accordingly. | 30 days |
Auctera | uid | Used to assign a pseudonymised identifier to users, enabling tracking of user interactions across sessions and supporting behavioral profiling and advertising personalization. | 15 days |
| Novakid | user_id_t | Used to store a user identifier used to track user behavior and preferences across sessions for the purpose of content personalization and advertising. | 31 days |
| YouTube | __Secure-ROLLOUT_TOKEN | Used to manage feature rollouts and ensure consistent delivery of service configurations and functionalities across the Website. It does not track individual behavior for marketing purposes. | 180 days |
| YouTube | VISITOR_INFO1_LIVE | Used to estimate user bandwidth and track interactions with embedded video content, enabling performance measurement | 180 days |
| YouTube | VISITOR_PRIVACY_METADATA | Used to store the user’s privacy preferences and consent status in relation to embedded YouTube content. | 180 days |
| YouTube | YSC | Used to register a unique identifier to keep statistics of which videos from YouTube the user has viewed. | 180 days |
| TikTok | _ttp | Used to track user interactions with the Website and to measure the performance of advertising campaigns delivered via TikTok. It supports attribution, retargeting, and the delivery of personalized advertisements. | 13 months |
| TikTok | _tt_enable_cookie | Used to store the user’s consent status and enable the deployment of tracking technologies associated with TikTok advertising services. | 1 year |
| SID | Used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 1 year | |
| __Secure-3PSID | Used to build a profile of user interests in order to display personalized advertisements and measure the effectiveness of advertising campaigns across Google services. | 1 year | |
| NID | Used to store user preferences and settings, including language and personalization choices, and may also be used to deliver tailored advertising within Google services. | 1 year | |
| __Secure-3PSIDCC | These cookies are used by Google to display personalized advertisements on Google sites, based on recent searches and previous interactions. | 1 year |
5. WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
5.1 Strictly Necessary Cookies
We use the information we collect to:
- Verify the user’s account during the session;
- Remember your preferences and choices made on the Website;
- Prevent unauthorized or fraudulent access to the user account;
- Enable Chatting services;
- Process card payments securely.
These cookies are essential for the operation of the Website and cannot be disabled.
5.2 Analytics Cookies
These types of cookies allow us to understand how our Website is used. The information we collect to:
- Monitor aggregate usage metrics such as the total number of visitors and pages viewed;
- Analyze visitors’ interactions to provide the best functionality of our Website, user experience, and Services;
- Improve Novakid Services based on user behavior insights.
Data collected is anonymized wherever possible and processed only for statistical purposes.
5.3 Personalisation Cookies
Personalisation cookies allow us to enhance your experience. We use the information we collect to:
- Identify your interests in order to offer you content that suits your preferences;
- Remember your information so that you will not have to re-enter it during your visit or the next time you visit the Website;
- Inform visitors about relevant promotions based on their previous interactions with the Website.
5.4 Advertising Cookies
Advertising cookies are used to provide relevant marketing content. We use the information we collect to:
- Display personalized advertisements tailored to your interests;
- Monitor and evaluate the effectiveness of the advertisement and/or our marketing campaigns;
- Ensure that the advertisement is properly displayed;
- Assessment of campaign performance, user retargeting; and
- Optimization of our marketing strategies.
6. OPTING IN
When visiting our Website, users have the ability to actively select their cookie preferences through the cookies consent pop-up window. The cookies are grouped into four clearly defined categories, which can be individually enabled or disabled according to user preferences. Strictly Necessary Cookies cannot be disabled and refused, as they are essential for the proper functioning of the Website.
7. OPTING OUT
You always have an opportunity to configure your browser settings to block or delete cookies at any time. Please note that doing so may limit the functionality of the Website and negatively impact your overall user experience. For guidance on managing cookies and advertising preferences, please visit the following resources:
- http://www.aboutcookies.org/
- https://tools.google.com/dlpage/gaoptout
- http://optout.aboutads.info/
- http://www.youronlinechoices.com/uk/your-ad-choices
8. THIRD PARTY / EMBEDDED CONTENT
The Website uses different third-party applications and services to enhance users’ experience. This includes but is not limited to social media platforms, analytics providers, and advertising services. These third parties may place cookies or similar technologies on your device and collect information about your use of the Website and online activity.
Such third-party providers are independent controllers of the personal data collected by their technologies. Please note that Novakid has no direct control over information collected by these cookies. Where required under applicable data protection laws, the use of such cookies is subject to your prior consent.
To get more information on the cookies used by such third parties through the embedded content, we recommend that you review the privacy policy and terms of use of this third party listed below:
| Third Party | Description | Privacy Policy |
| Google Ireland Limited | Google Analytics is a web analytics tool that also offers integration with Google advertising products on the Google marketing platform. | http://www.google.com/privacy/ |
| Facebook/Meta | Meta provides social media and advertising services, including tracking technologies used to deliver personalized advertising, measure campaign performance, and enable retargeting across its platforms. | https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0 |
| TikTok | TikTok provides advertising and analytics services that enable tracking of user interactions, support marketing attribution, and facilitate the delivery of personalized advertising content. | https://www.tiktok.com/legal/page/eea/privacy-policy/en |
| Stripe | Stripe provides payment processing services, enabling the secure handling of payment transactions and related financial data. | https://stripe.com/ie/privacy |
| Trustpilot | Trustpilot is an online review platform that enables users to share and read reviews about businesses. | https://uk.legal.trustpilot.com/for-reviewers/end-user-privacy-terms |
| Intercom | Intercom provides customer communication and support tools, including live chat and user engagement services, which may involve the processing of user interaction data. | https://www.intercom.com/legal/privacy |
9. MODIFICATIONS TO THIS POLICY
Novakid reserves the right to make changes to this Cookie Policy. We will post the modified version on the Website. So please review it from time to time.